How to Become a Life Coach with PERSONA-COACH - Video #3

A compelling resumé

Hello, my name is Allan Mulholland.

I’m the author of “The POWER of PERSONA PROFILING” and creator of PERSONA-COACH™, a unique and proprietary method of Life and Business Coaching that is fundamentally different from any other conventional coaching model. 

PERSONA-COACH says . . .

In this series of daily mini-videos, I will feature one specific quote taken from the Power of Persona Profiling or the PERSONA-COACH™ Certification Program.

Each quote is 100% original, authentic and unique and contains a valuable message for any Life/Business Coach!

Here’s today’s quote:

PERSONA-COACH says . . . “A compelling resumé will get you the interview.  A compelling Persona Profile will get you the position!”©~ Allan N. Mulholland

We are inundated with information!

Much of this information is useless, some even harmful!

Email, texting, social media, the list goes on and on.

Almost everyone has discovered a penchant for “forwarding” irrelevant junk!

•        videos

•         pictures

•         songs

•         prophesies

•         propaganda

•         thoughts-of-the-day

•         prayers-of-the-day

•         motivational messages

•         and my personal “favorite” . . .

Messages that promise you instant riches and endless luck, as long as you forward this trash to 5 of your friends!

By the time we filter out what we don’t want to read, we barely have time to read what’s important.

Which brings me to the next innovative phenomenon of the 21st Century . . .

. . . compartmentalization!

“Chunking” has become a way of life!

Instead of looking at the whole picture, we chunk it.

We divvy it up into bite-size pieces.

Not judging a book by its cover is OK for those of us who still take time to read content . . . but for the rest?

Well, often the book cover will just have to suffice!

For one moment, think of yourself as a book!

This book is the story of your life.

This book is your Persona Profile.

It wants to define you!

It should define you!

But unless someone actually reads your “book”, you will be defined by its cover!

Whatever is displayed on the cover of your “book” is what people will see and learn about you.

You will be judged on whatever is on the cover!

Your identity is now reduced to a simple snapshot of its content.

Now think of your book cover as your resumé!

No matter how well your resumé is composed . . .it is only the cover of your book!

A one-page synopsis of your Persona Profile.

And in today’s culture of information overload, your resumé had better be an abridged and abbreviated synopsis of your Persona Profile . . .  or it will not be read!

Fortunately, there are many books, articles, courses and resources available to create a compelling resumé.

But while a compelling resumé will get you the interview . . . a compelling Persona Profile will get you the position!

A compelling resumé and a new Persona Profile is the one-two punch required to ace the screening interview for a job or career.

Your resumé may delineate all your qualifications required for the position.

It may be the perfect response to the job description.

But if your Persona Profile does not match the responses you give to the interviewer . . .

. . . your demeanor and deportment make your responses come across as insincere.

Your mannerisms are an expression of your Persona Profile!

They form an integral part of your response patterns and your non-verbal communication patterns.

•        Your body language

•         Your facial expressions

•         Your breathing

•         Your voice intonation

They are all a part of your new Persona Profile.

If your new Persona Profile does not match the person who would be the successful candidate . . .it doesn’t matter how well rehearsed your speech is about your strengths and qualifications.

If your eye contact signals a lack of confidence . . .it doesn’t matter how ambitious you claim to be!

If your “closed body language” displays an unintentional warning for others to keep their distance . . . it doesn’t matter how people-oriented you claim to be!

Your Persona Profile must be that of an achiever!

Not a deceiver!

Questions?  Comments?

If you’d like to learn more about becoming a trained & certified PERSONA-COACH™, I invite you to visit our website at www.persona-coach.com

Let’s start a conversation!