How to Become a Life Coach with PERSONA-COACH - Video #1 - Introduction

Become a Life Coach Expert with PERSONA-COACH!

Are you ready to explode your Life/Business Coaching Practice?

• Is your Life/Business Coaching Practice stuck in neutral?

• Are you still using the traditional and outdated coaching methods from yesterday?

• Do you lack the confidence you need to be an effective coach?

• Are you ready to start a rewarding coaching career that is ‘outside-the-box’?

• Would you like to develop a coaching practice that is 100% unique and authentic?

• Are you prepared to ‘break from the coaching pack’ and never look back?  

• Are you ready to become a Persona-Coach™ expert and charge expert coaching fees?

• Do you want to become the envy of other coaches and live the lifestyle they can only dream about?

Whether you’re a seasoned Life/Business coach or a brand new coach just starting out . . .

. . . you have an opportunity to catapult your coaching practice over the heads of your competition!

So if the answer to these questions is a resounding “YES”, I want to introduce . . .

Persona-Coach™ - “It’ll change your MIND!”™

My name is Allan Mulholland and I’m the author of “The Power of Persona Profiling”. 

I teach life & business coaches how to create and develop a powerful, authentic, rewarding and highly lucrative coaching practice that can literally deal with any problem, challenge or issue they may encounter as a coach.

So, let me ask you this question! 

As a life or business coach, what would you say is your biggest problem or your greatest challenge?

I have asked many coaches this same question over these last few years and they all point to their empty appointment books. 

They simply don’t have enough clients! 

Many coaches are struggling financially and are desperately trying to fill their practices with reliable and high-paying clients. 

Yet I believe that “not having enough clients” is only a symptom of an unsuccessful coaching business, but not its root cause.

If you’re not running a successful and profitable coaching practice, there are only three reasons:

1. You’re not giving your clients what they want
2. You’re not providing the coaching services that they ask for.
3. You’re not giving them enough value for their money! 

Your real problem is that you’re not trained to provide your clients with the one thing that they want most of all! 

 The one thing that they’re prepared to pay you a huge coaching fee for.

Your clients don’t care about your credentials or degrees. 

They don’t care about all your experiences. 

They don’t care how successful you are personally.

There are only two things that matter to your client:

1. Your clients want you to solve their specific problem.  They don’t want you to simply bounce it back at them!
2. Your clients want you to deliver desired results.  And if you can’t deliver those results, they’ll find someone who can!

Yet many coaches are reluctant to act as counselors or consultants. 

They feel inadequate when asked to provide this level of expertise. 

Many coaches still offer the same old coaching method of ‘listening, empathizing, asking questions, inspiring and motivating’. 

Yet the traditional coaching model will not teach your clients how to make life-altering changes!

It will simply guide them on a ‘path to no-where’.

Clearly, today’s coaching clients want much more than that!

Over the past 5 years, I have literally coached 100’s of clients in the areas of relationships, career, business, addictions, health & wellness, personal development and spiritual growth. 

I have been privileged to help many of them achieve their dreams, goals and objectives.

I always had my own philosophy on coaching and counseling! 

I never accepted the limitations that traditional coaches place on themselves.

I was always goal oriented and success driven in my personal life and I expect that my clients to want the same.

After all, why would anyone spend money on working with a coach just to feel better!

And how does a traditional coach help a client make a ‘break through’?  

You guessed it . . . .by ‘listening, empathizing, asking questions, inspiring and motivating’.

So, while my coaching methods were unorthodox and certainly not “traditional” many of my clients achieved incredible results!

But sometimes a client would ‘relapse’ and go back to their ‘old’ ways of doing things! 

And we would have to start the process all over again! 

This was very frustrating to me! 

Some of my clients were not achieving permanent results and I was determined to find out why they would go back to the “old” ways of doing things and how I could prevent this from happening by creating permanent change in anyone!

Yes, I mean everyone!

The answers came to me as a result of some totally unrelated events and experiences.

By themselves, these events and experiences were just ‘interesting conversation pieces’.

But when I started to connect the dots, there emerged a pattern of questions and answers that ultimately led to the creation of my book ‘The Power of Persona Profiling’.

“The greatest secret to creating lasting change, is the discovery that we can alter our lives, by altering our Persona Profile”  ~Allan N. Mulholland

By applying the principles found in my book ‘The Power of Persona Profiling’, I developed a 100% unique and authentic life & business coaching method:

Persona-Coach™ - “It’ll change your MIND!”™

The first thing that Persona-Coach™ does is introduce your client to a “villain” who is ultimately responsible for the situation they are in. 

No, that “villain” is not a politician. 

It is not their employer. 

It isn’t even the economy.

So can your client guess who this ‘villain’ is?

Probably not, because they were never properly introduced. 

Yet this ‘villain’ has been a part of your client for all their life! 

This ‘villain’ has even tried to take over your client’s Identity by pretending to be him or her.

Yet clearly, this ‘villain’ is not who your client wants to be identified with!

In ‘The Power of Persona Profiling’, your Persona Profile is called the Operation System for the MIND!

Much like a computer! 

But unless your client is successful in all major areas of their life, this Persona Profile has failed them!

In fact, the true ‘villain’ is your client’s ‘old’ Persona Profile and it is responsible for all that has happened to your client in the past!

• If your client is unhappy with his present job, his ‘old’ Persona Profile is to blame!  

• If your client is not successful in their business, it was their ‘old’ Persona Profile that failed!

• If your client created a dependency on drugs or alcohol, it was their ‘old’ Persona Profile that created this addiction!

• If your client is overweight or out of shape, their ‘old’ Persona Profile is the cause!

• If your client has lost his faith, it was his ‘old’ Persona Profile who abandoned God!What if you could show your client how to start their life all over again?

What if you could show your client that their past is irrelevant?

What if you could teach your client how to create a brand new Persona Profile for Success in exactly 100 days?

What if you could develop a new Persona Profile for your client that will find her an ideal relationship or will land him that dream job?

Persona-Coach™ will introduce your clients to their new Persona Profile. 

A new Persona Profile that has the solutions to every challenge they’re facing today or will face in the Future!

Traditional coaches will hold their client’s hand, but ultimately leave them to their own devices to solve their problems!

And they will charge their clients a lot of money for listening and asking “How does that make you feel?”

Well, I don’t know about you, but I find that approach to coaching pathetic!

Today’s coaches want their clients to actually achieve success and not just dream about it! 

Yes, they'll listen, empathize, ask questions, inspire and motivate, but they are equally determined to make their clients successful in resolving whatever issues they bring to the table! 

• Persona-Coach ™ will take on any issue!
• Persona-Coach ™ will create a strategy for success!
• Persona-Coach ™ will face any challenge!

I created 10 free videos to show in simple and straight-forward language how Persona-Coach™ can solve any coaching issue and take on any coaching challenge!

These videos will demonstrate how Persona-Coach™ can help you create a powerful and authentic new coaching practice that will solve any problem, take on any challenge or deal with any issue that you may encounter as a life or business coach.

Each video will deal with a unique question or a problem that was sent to me by a coach or a coaching client. 

I selected the most challenging questions or provocative problems from the 100 of emails I received over this last year and I will demonstrate how a trained & certified Persona-Coach can answer any question or offer a viable and authentic solution to any problem by using “The Power of Persona Profiling”.

Persona-Coach™ brings a unique and unorthodox perspective to resolving an issue, dealing with a problem or creating a solution for your client. 

The concept, application and methodology of Persona-Coach is based on my book “The Power of Persona Profiling”, the revolutionary philosophy that draws a clear and distinct separation between your client and their identity. 

So, what exactly is Persona-Coach™?

Persona-Coach is a unique and proprietary method of Life and Business Coaching that is fundamentally different from any other conventional coaching model.

And when your client applies the “10 Conventions of Persona-Coach”, they will be able to resolve any problem, face any challenge and achieve any desired outcome. 

Think of these 10 Conventions as the ‘Do’s & Don’t of Persona-Coach’!

1.     “We are never who we are, yet that’s precisely who we are!”  This apparent paradox is the “secret” of Persona-Coach!

2.     “We do not define who we are.  Others define who we are!” Once your client understands this principle of Persona-Coach, a whole new world of opportunities will open up!

3.     “The Past is irrelevant!  The Future is all that matters!”This fundamental truth eliminates your client’s ‘baggage’ from their past!  Persona-Coach™ will stop your client from indulging in their past, for the past is irrelevant.  Persona-Coach™alleviates the blame, hurt, guilt and suffering that your client associates with their past, by showing them how THEY did not create their past!

4.     “Retain the Equity of the Past!  Eliminate the rest!”  Show your client how to only retain those element from their past that still have a positive influence on their future!

5.     “Your Persona Profile is the Operating System for the immaculate hard-drive, known as the MIND!”Persona-Coach is an exclusive and proprietary method and technique to teach your client how to create a new Operating System for the Mind.

6.     “We can alter our lives by altering our Persona Profile!”Now you can teach your client how to create a new Persona Profile in 100 days that will virtually guarantee their spiritual and emotional “re-birth”!

7.     “There are no limiting beliefs, just a limiting Persona Profile!” Your client needs to understand that changing a limiting belief is pointless, if they do not change the Operating System for their MIND!

8.     “We are all born as Leaders, but many of us have been conditioned to become Followers.  Leaders take charge and are in control of their lives.  Leaders live in a culture of empowerment – Followers live in a culture of entitlement!”  Persona-Coach™ points out your client’s inherent leadership abilities.

9.     “Success is the natural outflow of Leadership, but Success is an illusion. Achievement is the reality!”Persona-Coach™ will re-focus your client on the ultimate purpose for anything in life.  That purpose is to ‘successfully achieve’ and not just ‘achieve success’.

10.  “We must reclaim our true Identity and disavow any other identity as a false identity”.As a Persona-Coach, you will help your client to re-discover their true identity.  Not only will your clients find out who they really are, but in the process they will determine their Divine Purpose.

I invite you to watch these 10 FREE ‘Ask your Persona-Coach’ videos to see for yourself how Persona-Coach™can add enormous value to your coaching practice. 

You will also have an opportunity to become a trained & certified Persona-Coach™ and position yourself as a life/business coach with a unique specialty and level of expertise!

You’ll gain the knowledge and confidence required to position yourself as an expert in your field of coaching and consulting!

Discover how you too can become a trained & certified Persona-Coach™!

Visit our website www.persona-coach.com

“It’ll change your MIND!”™